Creating a Memorable Customer Experience.

Creating a Memorable Customer Experience.

Listen….

Times are changing and so are the standards of a successful business. The people are wanting more and it’s time we give them what they’re asking for.

 Are you ready to take your business to a new level?

If you answered yes, I’m here to give you the tea. Sometimes minor changes are the only thing standing in the way of where your business is now, and the next big step. It’s all about the customer experience.

Quality

Did you know that you no longer need to offer the best product in the market to accumulate a good profit? You no longer need to be the best technician in the area to make a name for yourself. 

This doesn’t mean sell garbage and then charge people an arm and a leg for it. 

Customers still want quality and always will, but quality is no longer limited to what it is that you are selling. Quality goes beyond the sale and transaction. 

Quality is about the before, during, and after experience. First impressions are what will bring attention to your brand, good customer service will secure the sale, but to gain loyal customers that will keep coming back for more, you will need to create long-lasting relationships that are both personal and meaningful.

Value

Don’t look at each person as a dollar sign. Look at them as a human because that’s what they are. Naturally as humans we enjoy interaction. Talk to them. Get to know them. Think of them as one of your friends. Make them feel comfortable, appreciated, and valued.

Think about this. Would you pay $6.00 for a small coffee at gas station? Eh, probably not. You wouldn’t want to because it’s not worth it, right? But why isn’t it worth it?

Most gas stations aren't greeting us by our first names. They aren’t providing free Wi-Fi and comfy furniture for us to lounge on while we work on our business planning or schoolwork with relaxing music playing in the background. We pay for the experience that brings us joy and leaves us feeling better. That’s why people are willing to spend $6.00 on a small Starbucks coffee and not on gas station coffee. 

When you can provide a great product and pair it with a substantial customer experience, you are golden. That is value. We all are looking to get the most bang for our buck.

The higher the customer engagement, the higher the value, the higher the chance they will return for future business.

Personalization

Let’s talk about personalization.

Personalization will set you apart from your competitors. Appeal to the emotions of your customers so that they feel good. A simple compliment, something so small, could be a great start to a meaningful conversation that leads to a lasting customer relationship. This is one way to distinguish yourself from other businesses. What business do you know that is out here complimenting their customers? Mhm. I’ll wait.

Make your customers feel special. Even when it may be an inconvenience for you, go out of your way to make sure they always leave satisfied. 

Control the Conversation

Remember, we are trying to create a memorable experience so that our brand is always at the forefront of people’s mind when they need the product/service we sell or when they are looking to give someone else a good recommendation. This will encourage word-of-mouth advertising, which is still considered the #1 most effective form of advertising to this day. A study by Nielsen revealed that 94% of consumers around the world find the opinions of friends and family to be more credible than any other form of advertising. Take control of the conversation by giving every customer every reason to say something good about your brand and no reason to say anything bad. 

We all know that the customer may not always be right, BUT we can control the narrative, because we have a reputation to maintain. We are no longer representing just ourselves, but our brands. If you want success badly enough, you will put that pride to the side for the time being and then go vent to your bestie about how aggravating the situation was later.  Customers are the ones driving the growth of your business so making minor changes to accommodate them will go a long way.

Be different. Be creative. Think outside the box. Do what no one else is doing, but most importantly, be sure to build those relationships. That is how you will stand out and THAT is how you will succeed.